Growth OS · $690
The online program for a growth practice you can run.
Eight modules, about six weeks, no cohort required. You leave with an offer sentence, one channel, and a Friday review — not a folder of tactics.
What you work through
01
Offer architecture
Who it is for, what changes, what is included, and what you refuse.
- The one-sentence offer
- Edges and non-goals
- Proof you can actually show
- Pricing without theater
02
Reading a market
How to study public signals — sites, pricing pages, language — without pretending you have private data.
- What to collect
- Patterns vs. anecdotes
- A one-page market note
- Where you will not compete
03
Choosing a channel
A way to pick one distribution path and ignore the rest until it earns a second.
- Attention you already have
- Cost of a cadence
- Search, social, or conversations
- The kill criteria
04
A content engine
One idea, several formats, a calendar that survives a busy week.
- The source idea
- Hooks that stay specific
- Repurposing without sludge
- A 90-minute production block
05
Conversations
Outbound and follow-up written like a person, aimed at a list you have a reason to contact.
- Who belongs on the list
- The first five lines
- A follow-up that adds something
- When to stop
06
Pages that convert
Structure a page so the next step is obvious, and the claim is narrow enough to trust.
- Above the fold
- Proof beside the promise
- One call to action
- Objections, in order
07
Assistants, lightly
Use AI for drafts, variants, and summaries — with a review step you do not skip.
- Briefs that constrain
- Variant sets
- What not to automate
- A human pass
08
The weekly review
A short operating rhythm: what shipped, what moved, what gets cut.
- Three numbers
- The Friday note
- Cutting a channel
- Planning the next sprint
Syllabus
Get the outline before you decide.
This is a prototype of the enrollment step. Your details stay in the browser — there is no payment and no account on the other side.